'RRR' Director S.S. Rajamouli Puts Audience Love before Critical Acclaim 

Best director for "RRR" S.S. Rajamouli attends the New York Film Critics Circle Awards at Tao Downtown on Wednesday, Jan. 4, 2023, in New York. (AP)
Best director for "RRR" S.S. Rajamouli attends the New York Film Critics Circle Awards at Tao Downtown on Wednesday, Jan. 4, 2023, in New York. (AP)
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'RRR' Director S.S. Rajamouli Puts Audience Love before Critical Acclaim 

Best director for "RRR" S.S. Rajamouli attends the New York Film Critics Circle Awards at Tao Downtown on Wednesday, Jan. 4, 2023, in New York. (AP)
Best director for "RRR" S.S. Rajamouli attends the New York Film Critics Circle Awards at Tao Downtown on Wednesday, Jan. 4, 2023, in New York. (AP)

Indian filmmaker S.S. Rajamouli has become a 2023 award season stand-out, with his three-hour action film "RRR" earning glowing reviews and sparking a campaign to have the film nominated for an Academy Award in the best film category. 

"RRR" stars N.T. Rama Rao Jr. and Ram Charan and is based on two real-life Indian revolutionaries, Alluri Sitarama Raju (Charan) and Komaram Bheem (Rama Rao), who form a friendship and fight against the colonialist British crown in the 1920s. 

The title "RRR" is short for "Rise Roar Revolt", as it chronicles the Indian freedom struggle from the British and the Nizam of Hyderabad, which is the title of the monarch of the sovereign state, Hyderabad, in India. 

The cast of "RRR" features big Bollywood names, like Ajay Devgn and Alia Bhatt and showcases Telugu-language stars like Junior NT Rama Rao and Ram Charan. 

"When we initially set out to make (the film), we don't have the critical acclaim in mind. We set out to make the movie for the audience, for them to love it, for them to experience the movie," Rajamouli told Reuters. 

He said that receiving critical acclaim is something extra that gives the cast and crew a pat on the back. 

Some critics say the film is exactly what the world needs right now, which Rajamouli considers the best compliment. 

Siddhant Adlakha from IndieWire described "RRR" as "a dazzling work of historical fiction." 

He wrote, "Plenty of recent releases have been hailed as 'the return of cinema' post-pandemic, but 'RRR' stands apart as an unabashed return to everything that makes the cinematic experience great, all at once." 

"I need to make them come out of the theater completely refreshed and get back into their lives," Rajamouli said. 

The 2022 movie currently streaming on Netflix is nominated for two Golden Globe Awards.



Tom Cruise, Superman and 'Avatar' Hold Keys to 2025 Box Office

FILE PHOTO: Paris 2024 Olympics - Ceremonies - Paris 2024 Closing Ceremony - Stade de France, Saint-Denis, France - August 11, 2024.  Actor Tom Cruise jumps from the roof of the Stade de France during the closing ceremony. REUTERS/Phil Noble/File Photo
FILE PHOTO: Paris 2024 Olympics - Ceremonies - Paris 2024 Closing Ceremony - Stade de France, Saint-Denis, France - August 11, 2024. Actor Tom Cruise jumps from the roof of the Stade de France during the closing ceremony. REUTERS/Phil Noble/File Photo
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Tom Cruise, Superman and 'Avatar' Hold Keys to 2025 Box Office

FILE PHOTO: Paris 2024 Olympics - Ceremonies - Paris 2024 Closing Ceremony - Stade de France, Saint-Denis, France - August 11, 2024.  Actor Tom Cruise jumps from the roof of the Stade de France during the closing ceremony. REUTERS/Phil Noble/File Photo
FILE PHOTO: Paris 2024 Olympics - Ceremonies - Paris 2024 Closing Ceremony - Stade de France, Saint-Denis, France - August 11, 2024. Actor Tom Cruise jumps from the roof of the Stade de France during the closing ceremony. REUTERS/Phil Noble/File Photo

Tom Cruise takes on what may be his final "Mission: Impossible," a new Superman will wear the red cape, and the record-setting "Avatar" sci-fi series will return to movie theaters this year.
Those films and more are giving cinema operators hope that the long recovery from the COVID-19 pandemic will continue in 2025. Five years after the start of the health crisis, moviegoing has not fully rebounded.
Box office receipts totaled $8.6 billion last year in the United States and Canada, 25% below the pre-pandemic heights of $11.4 billion in 2019, Reuters reported.
The film industry was disrupted again in 2023 when Hollywood writers and actors went on strike.
"That complex matrix of filmmaking, where everyone wants the best talent and the best actors and the best sets, it takes a long time to get that running again," said Tim Richards, founder and CEO of Europe's Vue Cinemas. "2025 is going to feel the tail end of that."
Top names in the movie business will gather at the annual CinemaCon convention in Las Vegas early next month to talk about the state of the industry.
The conference draws executives from Hollywood studios and multiplex operators such as AMC Entertainment, Cinemark and Cineworld as well as owners of single theaters in small towns.
At the Academy Awards this month, "Anora" filmmaker and best director winner Sean Baker delivered a "battle cry" for filmmakers, distributors and audiences to support theaters.
"The theater-going experience is under threat," he said, noting that the number of screens shrunk during the pandemic.
"If we don't reverse this trend, we'll be losing a vital part of our culture," Baker added.
Shawn Robbins, Director of Movie Analytics at Fandango and founder and owner of Box Office Theory, said the movie business was adjusting to "a new normal."
"Event movies are increasingly drivers of the business," Robbins said. "There's even more weight on their shoulders in terms of box office dollars."
Moviegoers still turn out for big-budget films, Robbins said, but have shown they are happy to wait to watch others at home.
"It is very common knowledge that a lot of movies will be available to stream within three to eight weeks, whereas it used to be a minimum of three months," he said.
'AVATAR' AS TIPPING POINT?
Among the big hitters coming to theaters this year are "Mission: Impossible - The Final Reckoning," a movie that may be Cruise's last appearance in the long-running action franchise. "One last time," he says in the trailer. The film will debut over the US Memorial Day weekend in May, along with Walt Disney's live-action version of animated classic "Lilo & Stitch."
Brad Pitt plays a Formula 1 driver in the June release "F1," and in July, Warner Bros will release its new "Superman" movie directed by "Guardians of the Galaxy" filmmaker James Gunn and starring David Corenswet.
From Marvel, the anti-hero team "Thunderbolts" will kick off the summer moviegoing season in early May, followed by "The Fantastic Four" in late July.
Around the November and December holidays, offerings include the second part of musical box office phenomenon "Wicked," animated sequel "Zootopia 2" and "Avatar: Fire and Ash," the third film in James Cameron's "Avatar" series. The first "Avatar" is the highest-grossing movie of all time, and the second movie ranks third.
Robbins projected 2025 would end with a slight increase in domestic box office receipts compared with last year, "maybe flirting with $9 billion." He said it is unclear when ticket sales will return to pre-pandemic levels.
Richards said he believed the new "Avatar" would kick off "an extraordinary three to five years" for cinemas.
"We're going to see (Avatar) as the tipping point," Richards said. "2026 has got an extraordinary number of great films."